Is Sales Enablement on Your Radar?
Jake Braly, VP of marketing at Highspot (a Brainshark partner), suggested this as well. “Modern buyers don't want to be on a ‘journey,’" Braly says. "They want a destination ... I will embrace a modern approach to sales enablement by equipping our sellers with insightful content at the right moments so they can add value to every buyer's purchase process and guide them to their destination.”
Go To: Forbes