Don’t Waste Marketing Leads: Achieve Revenue Goals With Sales Enablement
Driven by the internet, buyers are now in control of knowledge consumption. They are self-educating — gobbling mass amounts of content that’s helping them make their decisions. As a result, salespeople are no longer the sole providers of information for buyers.
Sales enablement increases sales productivity. Wearing many hats, it is client-facing content; education and analysis; and fast and easy access to the right content and knowledge so salespeople can focus on providing value and fostering relationships during client conversations.
Go To: MarketingLand, Mary Wallace