Content Marketers Are Overworked And Under-Performing
For instance, BookingSuite uses Highspot to figure out what pieces of content, say, a PowerPoint slide in a sales presentation, are most effective. Highspot's analytics engine can identify and score content even if it's been altered and personalized by salespeople to target a particular prospect. This "effectiveness" insight goes back into the content-creation machine to improve performance.
Go To: CIO, Tom Kaneshige