Highspot Blog

Sales Coaching: 4 Best Practices from the World of Sports

sales coaching best practices

What do sports teams, households, classrooms, and sales teams have in common? There’s a coach backing all of these teams who enables and motivates people to succeed. If you take a moment to think about it, you may begin to see coaches in almost every aspect of your life. Coaches can take the form of a parent, professor, mentor, The Voice, NFL head coach, sales manager, or even your friend.

From competing for my high school track team to my job here at Highspot as an account development representative, I attribute my growth, drive, and success to the individuals who have coached me: the coach who helped me perfect my form over the hurdle, and the coach who helped me close my first deal.

These coaches made a huge impact on me personally, and I’ve come to appreciate the skills with which they helped me develop. Coaching has been and always will be about helping your people experience meaningful progress and growth.

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5 Fast Ways for Sales Enablement Leaders to Modernize for 2018

Sales enablement modernization to improve sales productivity

Keeping up with buyers today is exhausting. Their behaviors are constantly shifting, and they do more research up-front and on their own than ever before. According to CEB, the average B2B buyer gets 57 percent of the way through their purchase decision before ever engaging a supplier sales rep.

But ponder this: the modern sales rep doesn’t have a problem with any of that. The top echelon of sales reps is knocking it out of the park even in today’s buyer-first environment. Why? Because they’ve figured out what works. Sales enablement teams have the power to lead a shift across the sales organization to update old school “conventional wisdom” and modernize the way reps work.

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Sales Enablement: Getting Buy-in

how to get company buy-in

“That’s how we’ve always done it.” Some of the most expensive words in any business.

Whether it be tools, processes or mentalities, tradition often becomes the scapegoat when faced with the possibility of new. Longstanding conventions seem like a brick wall, and it is easy to become blind to the possibility of change.

In the information era we live in, there is an abundance of knowledge, news, and resources available, yet it seems as though they are often overlooked until there is a critical need that compels us to notice. Proactivity is therefore critical: organizations should always strive to improve and refine processes, and as you become aware of a need for a process improvement or software enhancement, the next steps are vital. Yet, despite their importance, these next steps can certainly feel ominous, creating an uncertainty of what to do and how to begin. Tradition can seem like the easy way out.

As with most tasks, dealing with this uncertainty proves to be the hardest part. Fortunately, while each situation is unique, the general process itself can be broken down into a few, simple steps. So, where do you start?

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SKO: Planning and Prep for Success

sko planning and preparation

Is there any more exciting time of year for sales enablement pros, marketers, and sellers than sales kickoff? Your company’s SKO is inevitably a powerful opportunity for you to make an impact — including gaining alignment around the buyer’s journey across sales and marketing. Your company and products have evolved, and this year’s SKO should reflect that so everyone can jumpstart the year.

2018 SKO should look different from the one you did last year. Why?

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Customer Reviews Make or Break Your B2B Brand

G2 Crowd Grid for Sales Enablement 2018

Hi, my name is Shawnna. And I am a shopoholic.

OK, maybe it’s not that extreme. (Even though my husband, in his battle against my ever-growing wardrobe of shoes, may disagree.)

As an avid online shopper, one thing that has become a must in any of my purchasing decisions is reading customer reviews. Hearing from actual customers that have not only purchased the shoes, but have also tried to walk a mile in them, is invaluable for me.Continue reading article ›

Sales Enablement: The Largest Gatherings. Ever.

sales enablement soiree

The last few weeks have felt like a sales enablement whirlwind!

A few years ago, when I joined the sales enablement community, it was difficult to find a place where I could connect with other sales enablement peers, practitioners, and thought leaders. In fact, I can’t think of a single one!

Fast forward only a few short years, and I had the honor of participating in two events that will likely be pivotal in building the sales enablement industry and expanding professional networks for existing practitioners.

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The Sales Enablement Guide to Dreamforce 2017

dreamforce sales enablement

It’s one of our favorite times of the year: Dreamforce, as you know, is always exciting, informative, and something of a spectacle, with more than 171,000 people registered last year. #DF17 next week will surely surpass that.

Dreamforce isn’t the only reason we’re looking forward to next week: this year, we’re once again giving our sales enablement-focused brethren an opportunity to get even more out of Dreamforce at our free all-day event at the Four Seasons, which has become an annual tradition.

Are you ready for next week? Probably — and it can’t hurt to get even more ready. If you’re interested in sales enablement, we picked out a few things you’ll want to check out while you’re in San Francisco for the event:

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SiriusDecisions Technology Exchange Recap: Creating the Business Justification for Technology

SiriusDecisions Technology Exchange 2017

This week we were in Austin for SiriusDecisions Technology Exchange. It was a great opportunity to learn about new tech trends in the sales and marketing space from the many sessions from SiriusDecisions, as well as the case studies that were presented with vendors. Here are the highlights from the week:

Creating the Business Justification for Technology

Gil Canare, Senior Research Director at SiriusDecisions, went over the steps to creating the business justification for technology investments. In the live poll from the presentation, over 80 percent of attendees said that their organization’s most common purchase driver is capabilities related. The need for new capabilities and to do more with technology is an ever-present issue for today’s fast-changing buyer needs.

Gil noted that with each technology purchase, there are there are internal and external purchase drivers, impacts to the business the technology will introduce, and ultimately a justification for the purchase. Internal and external drivers can help you to paint a picture of why you need a certain solution at a given time. Are there new capabilities that the company needs? Is there competitive pressure and your organization needs to implement new tools to keep you? Outlining exactly what the drivers of the purchase decision are is the first key step to justifying a new technology purchase. Continue reading article ›

Monitoring Sales Enablement Platform Effectiveness

One of the biggest advantages of companies with successful sales enablement strategies is their ability to maintain focus.  From content mapping through launch and optimization, they’re clear on why they invested, where they’re going, who is involved, and the steps required to reach their goals.  Today we’ll share a framework for how they do it, courtesy of the Highspot services team.  Continue reading article ›