Highspot Blog

3 Reasons Why Highspot Took Home 2 CODiE Awards

2018 CODiE Award - Highspot

The word is out — on the evening of June 12, Highspot earned recognition as the Best Sales Enablement Platform and Best Content Management Platform by the Software & Information Industry Association (SIIA) as part of the 2018 CODiE Awards, the industry’s only peer-reviewed awards program.

A night of good cheer and champagne ensued at the award ceremony in San Francisco, where the team celebrated with companies at the forefront of business innovation.

Looking back on how Highspot rose above the competition to join past winners including Cision, Cisco Systems, and Pitchbook Data, the journey began with a product demonstration in front of expert reviewers, including software and business technology experts, analysts, media, bloggers, bankers, and investors. In the second round, SIIA members voted on the finalist products. The scores from both rounds were tabulated to select the winners.

What set Highspot apart? With judges providing feedback such as, “able to integrate into a company’s workflow on multiple levels in multiple ways,” the platform clearly made an impression.

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Highspot Privacy, Data Protection, and GDPR Compliance

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Nothing is more important than the success of our customers using the Highspot platform as well as the protection and privacy of both their data and the customers and prospects they engage with using Highspot.

While today represents an important milestone in consumer privacy and protection with the new GDPR (General Data Protection Regulation) legislation going into effect, Highspot has always made privacy a top priority and data protection is a key pillar of our values. With tens of thousands of sales reps in some of the world’s largest enterprise organizations using Highspot as their primary system of customer engagement, we take these issues very seriously.Continue reading article ›

Highspot Named Among Most Innovative Tech Companies

Highspot Stevie Award 2018

More great news coming out of Highspot: We’ve won an American Business Award for Most Innovative Tech Company of the Year from the Stevies®!

According to the American Business Award judges, “Highspot created integrations across learning management platforms to further enhance the ability for sellers to sell. Highspot has further developed its artificial intelligence capabilities over the course of last year.”

“All of us at Highspot are honored to be recognized by the American Business Awards alongside many other impressive companies,” said Jake Braly, vice president of marketing at Highspot. “The fact that this award is focused on innovation highlights the hard work of our product and engineering teams — dedicated to building beautifully designed sales enablement software with a spark of magic, that marketers and sales reps love.”Continue reading article ›

Social Selling Made Simple with Highspot

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Every modern seller today has heard of the power of social selling. But not everyone is doing it. Why? There are a dozen reasonsit’s hard, it’s time-consumingand it all boils down to one main obstacle: sales teams can’t determine whether their social efforts are effective or not.

Starting today, they can.

We just announced a new way to track and measure social selling engagement that simplifies sales via social media to the click of a button. Using the Highspot for Chrome Plugin, sellers can now easily share the most effective sales assets directly within any online channel. The tool is designed to fit into sales teams’ existing workflows, empower sellers to meet buyers where they are, and provide engagement data that shows the value of social selling efforts across some of the most popular social media platforms, such as LinkedIn, Twitter, and Facebook.Continue reading article ›

Highspot Everywhere Launches with More than 50 Certified Technology Integrations

Highspot Everywhere

Sellers don’t ever stop selling. They are always on the go, and when a buyer needs something, a great seller knows he or she needs to engage quickly. Modern buyers want to buy from modern sellers–and that’s a core part of the Highspot approach to sales enablement.

As part of our approach to adding value to sellers and marketers no matter where they are, we’re announcing Highspot Everywhere, a technology integration program with more than 50 cloud, on-premises, and mobile integrations. It’s the most comprehensive sales and marketing integration capabilities of any sales enablement platform. We partnered with more than 30 leading technology companies, to make Highspot part of sellers’ everyday workflows, making it easy to engage with buyers everywhere they are.

By empowering marketing and sales teams to curate, publish, discover, and pitch sales assets from anywhere, Highspot Everywhere helps sellers close deals faster, more easily, and in more ways than ever before. Continue reading article ›

Why We’re Thankful for Our Customers

January may not be the traditional month for being thankful, but we have been overwhelmed with a sense of gratitude over the past few weeks. Why? Because of the outpouring of positive feedback we’ve received from our customers, most notably reviews posted on G2 Crowd over the past year. Success with any technology requires adoption, and adoption only happens when users love to use it.

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Elevate Sales Performance with Highspot and ToutApp

Highspot and ToutApp have established a first-of-its-kind partnership that brings together sales enablement and sales productivity to help reps stay focused on the relationships and conversations that matter.  By combining the benefits of these fast-growing software platforms, sales teams can digitize their processes and orchestrate customer engagements more comprehensively than ever before.    

Now companies can dramatically improve sales effectiveness by combining Highspot’s content recommendations, delivery, and analytics with their sales prospecting workflows. Using Highspot, sales and marketing teams are able to manage, find, customize, share, and analyze their content on an integrated platform built to drive faster conversions and higher revenue.  With ToutApp, sales teams are able to align sales workflows, increase their pipeline, improve engagement consistency, and forecast results with greater accuracy.  The result: sales teams are now in better position to scale their activities and outmaneuver the competition.   

Here’s an introduction to the combined features of Highspot and ToutApp:

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Empower Your Field with Customizable Sales Content

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As a marketer, I’d like to think that the content I produce for sales is always 100% spot-on and customer-ready… that every word on the page or graphic in the PowerPoint presentation is perfect as-is. After all, marketing knows the customer, knows the product and knows what is best for sales, right? Therefore, sales will take what my team provides and use it verbatim, right?

Wrong.

First of all, we don’t always get it right. But regardless of “right or wrong,” any sales rep who wants to meet their numbers is going to take the standard sales presentation and enhance it to customize for their customer. Continue reading article ›

Highspot is only Sales Enablement platform to offer integration with Microsoft Office Online

Highspot is only Sales Enablement platform to offer integration with Microsoft Office Online_Blog-Banner-Image_1200x734px

“Sales Enablement” should mean enabling sales, right? Hire great sales people and empower them to do what they do they do best. For these high-caliber sales teams, we should strip away time-wasting inefficiencies, make common practices easier, free up time for selling and provide visibility into what they do so others may learn their best practices.

At Highspot, our mission is to make your sales team more effective and more efficient.  And with our latest product update, we take another great step forward on that journey by offering Microsoft Office editing within the Highspot Sales Enablement platform

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Highspot Expands Integration with Cloud and On-premise Content Management Solutions

Highspot Expands Integration with Cloud and On-premise Content Management Solutions_Blog-Banner-Image_1200x734px

Content, content, content. Yes, content is king—it is the foundation for most sales-to-customer conversations. Getting the right content into the hands of the sales reps is the primary issue many Sales Enablement organizations want to fix. To accomplish that, for larger organizations, you must integrate, integrate, integrate.

In fact, for a B2B Software as a Service (SaaS) provider, integrating with other business software solutions is, in our opinion, like being mobile. It’s table stakes.  

At Highspot, we understand just how important seamless integration into existing technology is for our customers. We want to make it as easy as possible for you to deploy and integrate Highspot into your business workflows. To us, that means interrupting your existing workflows and systems as little as possible.Continue reading article ›