A Sales Enablement Game Plan for Marketers
Competitive marketers know how every step they take impacts sales. They combine boldness with shrewd analysis to win deals and keep customers happy. As sales enablement becomes increasingly vital to their company’s success, these same marketers are again expanding their comfort zone to drive greater top-line impact. Today we’ll share how and why.
A larger role awaits
Marketers face daily decisions on the style of offense they’ll play and how long they’ll play it. Too often, the hyperactivity of a product launch, announcement, or campaign gives way to pursuit of the next new thing. Ideas and supporting assets are defended rather than fine-tuned and sales teams are given less than optimal support. By abandoning the offensive too early, many marketing teams shortchange the revenue growth they originally set out to achieve.
Our recommendation: stay in the game.