Managing Your Content: Sales Enablement as Editor-in-Chief
High-performing sales teams have one characteristic in common: active leadership. With it, the most relevant content for every sales stage reaches its intended target. Without it, the same content goes underutilized, leaving teams on the wrong side of their prime opportunities. Today we’ll describe how best-in-class companies lead by positioning sales enablement as editor-in-chief. The benefits: sales content that is easier to find, more consistent in quality, and tightly aligned with business goals.
As highlighted in our recently released Best Practices in Sales Enablement, Volume 2: Put Your Sales Content to Work, content mapping and validation are two of the most important steps in deploying a sales enablement platform. Both activities require an editor’s eye and intuition, as well as the decisiveness to highlight what’s most important and remove what’s not. Continue reading article ›