It cannot be said enough that proper preparation influences the outcome of any meeting.
This is even more important in a sales meeting. There is a very short amount of time to make a proper impression as an individual. Up until this point, most of the prospect’s interactions have been with marketing efforts or perhaps an email exchange or two with a salesperson to coordinate a time to speak directly. Everyone has worked so hard to get to this moment so why squander it without a bit of preparation on the industry, company, and person?