Building a great sales pitch is both an art and a science. Sales and marketing professionals work very hard to get to the right person with the right message and have them agree to take time out of their increasingly busy day to hear what they have to say.
With all of that effort and such a small window of opportunity, delivering a great sales pitch is essential.
So many times, sales calls are bad experiences for both the sales professional and the prospect. Proper qualification long before getting to a person-to-person discussion goes a long way to avoid mismatched expectations or the dreaded “not the right person” realization. Using poor communication tools or slide-sharing systems only exacerbates the problem and takes precious time out of the agreed-upon amount for the meeting. Salespeople must not just focus on having meetings and delivering sales pitches to show they are doing their jobs, but be laser-focused on the quality of the interactions and the results produced.Continue reading article ›