Artificial intelligence (AI) may be coming for your job. But debating AI’s impending (or not) domination is blasé and ultimately unimportant for business leaders responsible for driving revenue and growth. Instead, we need to focus our attention on AI’s potential to transform how we sell.
AI is already making waves in sales, from intelligent content recommendations for reps to sales pipeline insights. But an area of significant, untapped opportunity lies in unlocking one of the biggest problems facing salespeople and marketers — “No Decision.”
Forget the shock and awe headlines. The frontlines of shifting buyers from complacency to action is where AI’s potential gets interesting.