Highspot Blog

First Annual Sales Enablement Stars

sales enablement stars awards 2017

Recently, we put out a call for nominations for a program launched just this year to recognize stand-out members of the sales enablement community. Interest was over the top, and I’m excited to share the details on our very first Sales Enablement Stars!

Still a relatively new field, no two organizations define it the same way, but one thing is certain — sales enablement is critical to sales success. With the sales cycle becoming increasingly complex, it’s up to sales enablement pros to bring together sales and marketing to help drive more effective customer engagements. It’s a challenging role that requires process management, people skills, creative thinking, and an understanding of current technology. It can also be a thankless job, and we wanted to do something to change that.Continue reading article ›

Sales Reps Love Highspot

At Highspot, we take pride in customer feedback.  It’s our version of candy hearts in mid-February.  Today we’re especially grateful for the Love shown by our customers.  We wouldn’t be the sales enablement industry’s leading platform without it.  

Every sales rep knows the difference between Like and Love.  Like is nice.  It’s optimistic, an opportunity in the making.  Love, on the other hand, is essential.  Lyrically speaking, “All you need is Like” won’t start any sing-alongs.  And business-wise, no customer ever selected a product they Like over an alternative they Love.  Continue reading article ›

New Research by Highspot and Heinz Marketing: State of Sales Enablement 2017

Sales enablement is giving businesses the competitive edge they need.  As illustrated in this year’s State of Sales Enablement Report, critical performance advantages have emerged at companies investing in this high-growth category.

Fundamental sales enablement strategies and tactics are now in place among a broad cross-section of companies.  From smaller sales teams just getting started to larger and more complex organizations, sales enablement has become a strategic commitment with significant upside.  Continue reading article ›

Making a Difference in Our Community

Community spirit runs deep at Highspot.  It’s a driving force of our culture and a personal attribute we value.  After a massively successful year, our ADR team recently put their energy to work at Food Lifeline in Seattle, where they packed 3,790lbs of food, providing 3,158 meals for people in need.  It was the least they could do to help others make big strides of their own.      

Neighborhood connections deepen awareness of challenges too often overlooked.  They help us keep our eyes on what matters and encourage us to make the largest impact we can.  In this and more, volunteering is a two-way street with upside for everyone involved.  Continue reading article ›

Improve Sales Performance with Highspot and Brainshark

Highspot and Brainshark have entered into a strategic partnership to give sales teams a complete, end-to-end sales enablement solution.  By leveraging the capabilities of both companies, customers will have streamlined access to the content they need for every phase of sales training and content management.  From onboarding reps to optimizing sales content and improving audience engagement, Highspot and Brainshark will empower companies to recalibrate what sales enablement can do for them and execute with greater agility than ever before. 

The Highspot and Brainshark partnership will help sales teams become experts in their field quicker, engage their audiences more effectively, and share best practices in real-time.  This combination will help customers of both companies accelerate their sales processes and increase win rates.Continue reading article ›

Highspot Is Blazing a Trail for Sales Enablement Professionals at Dreamforce 2016

salesforce dreamforce 2016

At the risk of sounding cliché, it’s hard to believe Dreamforce is next week! As I’ve prepared to travel to San Francisco, I’ve been thinking a lot about what I want to get out of the event, and it struck me that the breadth and depth of vendors in attendance, content available, and people in attendance is incredible.

In fact, it can be downright overwhelming.

Dreamforce has more than 2,000 sessions scheduled, of which 301 have self-identified as having a sales enablement theme! This makes sense, because sales enablement is a huge component of a modern sales organization, and integrating into Salesforce is one of the best ways to make sure sales gets what they need, when they need it. The problem is, of these 301 sessions, it’s unclear how many of them are truly centered around sales enablement.

Continue reading article ›

Elevate Sales Performance with Highspot and ToutApp

Highspot and ToutApp have established a first-of-its-kind partnership that brings together sales enablement and sales productivity to help reps stay focused on the relationships and conversations that matter.  By combining the benefits of these fast-growing software platforms, sales teams can digitize their processes and orchestrate customer engagements more comprehensively than ever before.    

Now companies can dramatically improve sales effectiveness by combining Highspot’s content recommendations, delivery, and analytics with their sales prospecting workflows. Using Highspot, sales and marketing teams are able to manage, find, customize, share, and analyze their content on an integrated platform built to drive faster conversions and higher revenue.  With ToutApp, sales teams are able to align sales workflows, increase their pipeline, improve engagement consistency, and forecast results with greater accuracy.  The result: sales teams are now in better position to scale their activities and outmaneuver the competition.   

Here’s an introduction to the combined features of Highspot and ToutApp:

Continue reading article ›

Announcing Email Integration with Microsoft Outlook and Automatic Language Filtering

Announcing Email Integration with Microsoft Outlook and Automatic Language Filtering_Blog-Post

At Highspot, we’re committed to continual product updates and enhancements in our quest to make sales reps’ jobs more effective and efficient. Last month, I shared that the Highspot Sales Enablement solution now offers inline editing within Microsoft Office 365,  and today I’m excited to unveil two more important product advances: Integration with Microsoft Outlook and automatic content filtering by language based on machine learning capabilities.

The Outlook integration is a “best of both worlds” scenario, as sellers now have the option to decide if they’d like to send content directly from Highspot’s sales content management system or from their corporate email client.Continue reading article ›

Highspot Is the Only Sales Enablement Platform to Offer Integration with Microsoft Office Online

Highspot is only Sales Enablement platform to offer integration with Microsoft Office Online_Blog-Banner-Image_1200x734px

“Sales Enablement” should mean enabling sales, right? Hire great sales people and empower them to do what they do they do best. For these high-caliber sales teams, we should strip away time-wasting inefficiencies, make common practices easier, free up time for selling and provide visibility into what they do so others may learn their best practices.

At Highspot, our mission is to make your sales team more effective and more efficient.  And with our latest product update, we take another great step forward on that journey by offering Microsoft Office editing within the Highspot Sales Enablement platform

Continue reading article ›

Highspot Expands Integration with Cloud and On-Premise Content Management Solutions

Highspot Expands Integration with Cloud and On-premise Content Management Solutions_Blog-Banner-Image_1200x734px

Content, content, content. Yes, content is king—it is the foundation for most sales-to-customer conversations. Getting the right content into the hands of the sales reps is the primary issue many Sales Enablement organizations want to fix. To accomplish that, for larger organizations, you must integrate, integrate, integrate.

In fact, for a B2B Software as a Service (SaaS) provider, integrating with other business software solutions is, in our opinion, like being mobile. It’s table stakes.  

At Highspot, we understand just how important seamless integration into existing technology is for our customers. We want to make it as easy as possible for you to deploy and integrate Highspot into your business workflows. To us, that means interrupting your existing workflows and systems as little as possible.Continue reading article ›