Category: Announcements

Elevate Customer Conversations with Industry-First SmartPage Technology

elevate customer conversations with industry-first smartpage technology

We’re humans — not robots. A common thread that connects us all is our desire for genuine and meaningful interactions, which is why we’re proud to share that our new release is focused on exactly that.

Today marks our Fall ‘19 Release, which introduces industry-first SmartPage technology, designed to provide go-to-market teams with interactive and mobile-ready guidance alongside content so they can have the most effective customer conversations. We’re also introducing the SmartPage Marketplace, offering SmartPage templates, frameworks, best practices, and other expert content from dozens of our Sales Acceleration Partners.

SmartPage technology directly addresses what we’ve heard from our customers: giving sales reps access to great content isn’t enough. Customer-facing teams need guidance — which we define as “what to know, what to say, and what to show” —  at the moment of action to provide the most value in every unique situation, with every individual customer.

We created SmartPage technology as the first platform to deliver extensible capabilities that bring together content, data, and web apps to help go-to-market teams turn strategy into sales action. In the short time that SmartPage technology has been available in beta form, our customers — including Verizon, PitchBook, SAP Concur, Twitter, and hundreds more — have already created 80,000 SmartPages.

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Highspot Launches Industry-First SmartPage Technology to Turn Sales Strategy into Action

highspot launches industry-first smartpage technology to turn sales strategy into action

Fall ‘19 Product Release Introduces New SmartPage Marketplace, Data Slices and Web Apps, Enabling Go-to-Market Teams to Elevate Customer Conversations

 

SEATTLE, September 17, 2019 — Highspot, the sales enablement platform that reps love, today announced its Fall ‘19 Release introducing the general availability of SmartPage™ technology, which gives go-to-market teams context alongside content so they can have the most effective customer conversations. SmartPages offer extensible capabilities across content, data and web applications that drive customer engagement, sales performance and revenue growth.

“If every customer-facing employee knows what to say, show and do with prospects and customers, you have a true competitive advantage,” said Robert Wahbe, CEO, Highspot. “Compelling conversations are the foundation of great customer experience. Our AI-powered guidance pairs content with context at scale, helping everyone on your team become a trusted advisor who delivers real value.”

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The 7 Best Sales and Marketing Events to Attend in Fall 2019

best sales marketing events 2019

Have you ever purchased a $2,000 event ticket and flown across the country in pursuit of new learnings — only to find yourself trapped in a windowless conference room nodding off to outdated material? If so, you’re not alone. 

There are good conferences, and there are “why am I here” conferences. When these events cost both time and money, how can you ensure you’re making a wise investment?

Let this guide be a beacon — we’ve included a list of the fall events we’ve chosen to attend, from the US to the UK. Between new research shared by the experts to networking hours with the best and brightest, these events are not only worth the jet lag, but will leave you feeling reinvigorated and inspired.

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Why Joining a Hyper-Growth Company Can Accelerate Your Career

why joining a hyper-growth company can accelerate your career

Most people love free catered lunches, ping-pong tournaments, and team outings to the ballpark — but these perks aren’t the workplace differentiators they used to be. Competition for talent is fierce, and modern companies are pulling out all the stops to attract and retain the best people.

While I enjoy kombucha on tap as much as the next person, these types of benefits were not at the top of my priority list when I began my job search last November. Zooming out from the minutiae to the big picture, I was looking for a company that would elevate me personally and professionally.

Where could I go to make a real impact? Which company had an environment that sparks creativity and a culture that encourages employees to bring their full selves to work every day?

I found the answer at Highspot — and what a ride it has been so far.

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Defining the Next Frontier for Customer Experience

defining the next frontier for customer experience

The last mile of the customer journey is critical — it’s the final stretch that decides if a deal is won or lost and if a relationship is forged or broken. The deciding factor at this critical juncture is simple — conversation.

Human-to-human conversation creates a connection and is the cornerstone of customer experience. And today, when you can get anything with the click of a button, experience is a key differentiator.

Every business-to-business company faces the challenge of delivering incredible customer experiences. Solving the challenge begins with people-centricity. At Highspot, putting people first is in our core. It’s why our sales enablement platform is the highest user-rated technology in our category. It’s why hundreds of companies use our platform to have compelling conversations that lead to lasting relationships. And, today, it’s why we’ve reached another important milestone — we’ve closed our $60 million Series D.

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Challenger Sales Shares Two Elements for Winning Critical Customer Moments

challenger sales critical customer moments

You need the skills to perform and the content to deliver.

Neil Armstrong was the first man on the moon. That’s pretty well known. What’s less well-known is his distinguished service as a fighter pilot in the Korean war and his close brush with disaster. On his seventh mission, the wing of Armstrong’s Panther jet clipped an anti-aircraft cable and was cut completely in half. With his plane mortally wounded, Armstrong prepared to bail out, but he had one problem — he had never received proper ejection training.

So, what did Armstrong do? He grabbed the flight manual and studied in the nick of time, learning the protocol and following the steps to make it out alive.

A key moment with a customer isn’t quite as life-and-death as bailing out of a wounded fighter jet — but there is an interesting analogy in this story worth exploring.

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Highspot Sales Acceleration Partners Fill a Growing Need for Sales Enablement Expertise

sales acceleration partners

We all know that dynamics between buyers and sellers have changed and continue to evolve faster than the time it takes a hot prospect to turn cold.

As power shifts increasingly to the buyer, sales organizations must transform — or get outmaneuvered by competitors. Buyer demands make it more difficult to engage, connect, and close deals, especially as these buyers become educated earlier in their journey. The 2019 State of Sales Enablement report found that more than half of the respondents noticed today’s buyers conducting more research prior to engaging sales than ever before.

The antidote is great technology that puts the right content at the seller’s fingertips at the right time. But this still leaves a major wildcard — the quality of the content itself. While Highspot can help pinpoint content that’s working or not with analytics, the content’s quality must be addressed with deep expertise.

That’s exactly why we’re so excited to announce the introduction of Highspot Sales Acceleration Partners.

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Sales Innovation Is Only as Good as Its Impact

sales innovation

After more than a month leading the EMEA operations for Highspot, I’ve had the opportunity to speak with a diverse range of customers and industry peers here in the UK and around the world. A common thread throughout these conversations is palpable excitement for how modern processes and technology are fundamentally transforming sales for the better.

This theme has dominated London’s Sales Innovation Expo. In the race for revenue, sales leaders and their teams need the most direct route to closing deals and wowing customers. Therefore, we must be diligent in evaluating the latest craze and its potential to make a tangible difference for the business.

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Highspot + Slack: Leverage Highspot Without Leaving the Conversation

highspot slack integration

At Highspot, we obsess over inventing innovative ways to make sales and marketing teams more efficient. From leveraging our unique content management approach to Highspot Everywhere’s 50+ integrations, customers gain back hours every week.

That brings us to why we’re particularly excited about being the first sales enablement platform with a Slack integration — it goes right to the heart of our obsession around efficiency. With Highspot’s Slack integration, marketers and sellers save time by using Highspot’s capabilities from directly within Slack.

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Transforming the Way Millions Work — in EMEA and Beyond

highspot emea expansion

Occasionally, an opportunity presents itself that intuitively feels right. And when that opportunity promises to disrupt a market, and when the people you meet are smart, energetic, and passionate, and when the company is deeply aligned around an inspiring vision, you jump on board — quickly!

Joining Highspot as the new managing director of our EMEA operation felt like discovering a family I didn’t know I had and being immediately welcome. Alignment is an oft-used word that has lost some of its meaning through years of corporate messaging, but real alignment is still a brilliant thing to see. I’ve never experienced a company so deeply aligned as Highspot.

United by the core company value to transform the way that millions of people work, Highspot’s talented team keeps customers at the heart of everything. It has been this way since the beginning, when the product was developed to remedy a pain point that the co-founders personally experienced in their careers.

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