When traveling somewhere new, most of us rely on apps like Google Maps to discover the best route to take. These apps also alert us of obstacles we may not have foreseen, even during trips we know like the back of our hand. Similarly, the concept of mapping is essential to effective content and product marketing strategies.
Each stage in the buyer’s journey should be considered a milestone on the trip to becoming a customer. To get more buyers successfully to their destination, marketers must first understand what content is working at each stage and compelling prospects to continue moving forward.
That’s where mapping content comes into play.