Highspot Blog

Sarah Yhann

Sarah Yhann is Senior Content Marketing Manager at Highspot. Prior to Highspot, she managed web and content strategy at Impinj, helping deliver compelling content across multiple channels.

Aligning Sales and Marketing for Shared Success

sales marketing alignment

Since Jinan Liu’s Fine Needle Shop created the first printed ad in 10th-century China, sellers and marketers have been working together to close deals and grow businesses.

Today, the relationship between sales and marketing is complicated. Ensuring that these two groups work together is vital to business growth. And while there are barriers to alignment, the process of uniting these traditionally independent teams around a shared set of goals is foundational to success in our digital economy.  Modern alignment is a truly interactive process — not a final destination — that requires executive buy-in, shared goals, platforms, and processes to support collaborative initiatives.

However, when only 8% of marketing and sales teams say that they are tightly aligned, achieving this is often easier said than done.

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Sales Strategy Demystified: How to Develop, Measure, and Achieve Sales Success

sales strategy 2019

Effective sales strategies are developed through careful evaluation and constant improvement. At Highspot, we work with sales and marketing leaders every day to enable their success, so we know firsthand the importance of a strong sales strategy.

Below, we’ve answered the most frequently asked questions about developing a winning sales strategy.

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These 3 Companies Are Maximizing Their Sales Content — Here’s How

maximizing sales content

Content is complicated. Marketing often prioritizes creating content and lets evaluating its effectiveness fall to the wayside. Sales, on the other hand, devotes energy to closing deals, leaving little time to uncover new game-changing assets. For many, the constant challenge to create, locate, use, and evaluate content can feel like absolute chaos.

But for some, the answer has been simple: sales enablement. With powerful search capabilities, in-depth analytics, and more, sales enablement platforms have helped businesses maximize their content on every front.

Leading organizations are harnessing the power of sales enablement to solve their challenges and achieve next-level results. For inspiration on how to get the most out of your content, take a look at how these three companies have mastered sales enablement and put an end to content chaos.

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How to Create Marketing Content That Sales Will Love

marketing content that sales will love

Despite all of the effort that goes into creating content, an eye-opening 60 to 70% of marketing content sits unused. This means that a significant portion of the time and resources going into content creation is really just going to waste.

How can you ensure that your sales team will use your marketing content? Here are five tips to create content that your sales team will not only use, but love.

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