Highspot Blog

Olivia Long

Olivia Long is a communications manager for the account development team at Highspot, focusing on internal communications and programs to drive cross-functional alignment and visibility. She's lived in Seattle for seven years and has killed every plant she's ever owned.

Enabling Joy Over the Holidays

Holiday Giving at Highspot

What an incredible year it’s been! And not just when it comes to company momentum. We have been expanding our community involvement, to give back even more to the community that’s given so much to us. In the spirit of the holidays this year, we at Highspot held our first-ever clothing drive.

By way of background, earlier this year we established several fun committees to create further cross-functional alignment outside of our day-to-day activities. One of these is our Volunteer Crew, which sets up quarterly volunteer projects. In the past year, we’ve done events such as creating food packages and building a community garden. Highspot is actively working to establish a consistent voice in charity contributions and to scale our community involvement.

With such a large sales team, we decided to make this clothing drive a friendly competition, with the intent of collecting as many clothes as possible to give back to our hometown, Seattle. Continue reading article ›

Personas for Marketing & Sales Alignment

Buyer personas

In a customer-first world, alignment on buyer personas has never been more vital. They are key in gaining our target buyer’s attention and staying focused on their needs. Being strategic with creating buyer personas gives us a better chance of nurturing the prospect from buyer to customer, and I believe the key to this is through aligning content to the buyer’s journey.

Most companies know the importance of buyer personas and have ingrained them into their go-to-market strategy, but the problem is they don’t know how to use them. Even more troublesome, they don’t have the correct content to present to each of their buyer personas and there’s no way to serve content to the persona at the right stage of their journey.

Continue reading article ›