Highspot Blog

Marissa Gbenro

The Secrets to Creating Winning Sellers

sales training and productivity

As the B2B sales landscape becomes more complex, traditional sales processes no longer entice, engage, or win over modern buyers.

In order for sellers to remain competitive in today’s fast-changing business landscape, they must understand and adapt to new buyer behavior and effectively exceed expectations at every turn.

So, what are the traits that make up winning sellers? Let’s take a look at their anatomy and the steps that leaders can take to nurture more successful reps.

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Winning Over the Modern Buyer

sales strategy to engage the modern buyer

The expectations of today’s buyers have undergone a drastic transformation. Consumer-oriented companies such as Amazon and Airbnb have created great user and customer experiences that have set the bar high for more informed and frictionless buying experiences. These expectations have quickly carried over into the world of B2B buying and changed how marketers engage and influence buyers along their purchasing journey.

In our eBook, which is now available for download, you’ll learn that the modern buyer is more informed, more independent, and more demanding than ever before. But are your sellers equipped to win them over?
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Seattle Startup Scene in 2018

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It comes as no surprise that jobs at technology giants like Amazon, Google, and Facebook have driven an influx of talent to the Pacific Northwest in the last decade. Subsequently, the hyper-growth of technology in the Seattle area has also created a hub for startups. The city is now home to more than 1,293 startups and GeekWire reports that Seattle has risen to the second-best tech city in the country.

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