Sales teams are bombarded with new information all the time: new products, new features, new promos, new content. It can be hard to know what to prioritize. The latest release of the Highspot sales enablement platform is designed to help marketing and sales cut through the noise and share information, content—and content updates—with ease. Let’s take a look at two of the key features of this release.
Kate is senior content marketing manager at Highspot. She loves all things content, smart strategy and clever turns of phrase. Oh, yeah. and cat videos.
The Sales Enablement Guide to Dreamforce 2017
It’s one of our favorite times of the year: Dreamforce, as you know, is always exciting, informative… and something of a spectacle, with more than 171,000 people registered last year. #DF17 next week will surely surpass that.
Dreamforce isn’t the only reason we’re looking forward to next week: this year we’re once again giving our sales enablement-focused brethren an opportunity to get even more out of Dreamforce, at our free all-day event at the Four Seasons, which has become an annual tradition.
Are you ready for next week? Probably—and it can’t hurt to get even more ready. If you’re interested in sales enablement, we picked out a few things you’ll want to check out while you’re in San Francisco for the event:
Customer Obsession: Recap of Forrester B2B Marketing
B2B marketing is evolving rapidly thanks to technologies and a new focus on what matters most. So the Forrester B2B Marketing event in Austin last week was an exciting event, particularly to the eye of a product or content marketer. If you missed it, here are some highlights:
Conference Theme: Customer Obsession
On the surface of it, the event theme of “customer obsession” does sound a lot like what we’ve been hearing for the past few years. They brought a new spin, discussing technologies and working to keep us thinking about really innovating around the customer. John Bruno of Forrester talked about the simple but revolutionary innovation when Heinz literally turned the bottle upside down, solving a big pain point for their customer. Is there anything we should be doing… that we’re not doing because conventional wisdom says no?
New Sales Readiness Capabilities with Highspot + MindTickle
Highspot and MindTickle have partnered to deliver a state-of-the-art solution for sales enablement and readiness. By combining the best of MindTickle’s sales onboarding and coaching with Highspot’s end-to-end sales enablement platform, this integration provides easy access to MindTickle training in context of sales assets from Highspot, when and where reps need it.
As MindTickle puts it, they aim to “Empower your reps with the knowledge and skills to win.” At Highspot we share a similar mindset. We’re passionate about helping reps win by having the right content for every conversation and the analytics to know what’s working and what’s not.
That’s why we are excited about this latest integration that further extends the end-to-end enablement capabilities of Highspot, so customers can achieve new levels of success.
LearnCore + Highspot Integration to Provide Access to Content, Coaching and In-Context Learning
According to Mark Lindwall of Forrester: “The onus is on sales leaders, sales trainers, and other sales enablement professionals with responsibility for training the sales force, to revamp current development practices and realign salespeople to their buyers’ needs so that buyers experience more valuable conversations that make it easier to buy.”
That’s why we’re excited to announce our new partnership with LearnCore, the innovative video coaching and learning solution for sales and customer success teams. Through this integration, we’ll work together to focus on helping sales teams better leverage their training within the context of their content and daily sales activities. By combining LearnCore’s innovative approach to sales rep learning, testing, certification, and coaching with the power of Highspot’s sales enablement platform, the integration provides reps with one-stop access to the tools they rely upon for effective customer conversations.
Fresh Faces on Our Exec Team, Fresh Paint on a New Space
At Highspot, our fast-growing customer list reflects our fast-growing team. We’re excited to announce new members have joined the Highspot executive leadership team. Plus, we have expanded our headquarters space and now occupy a larger footprint in the same great building at 2401 Fourth Avenue in Seattle.
To start, the fresh faces: We’re welcoming Chris Larson as vice president of finance and Jake Braly as vice president of marketing. Haley Katsman has also been promoted to vice president of account development. Here’s a little more about them.