Highspot Blog

Ina Dash

Ina Dash is a sales enablement strategist at Highspot, with the mission of aligning sales and marketing teams with a platform that makes it easy to organize, find, customize, share and analyze marketing collateral. A culinary creative by day and a cat-walker by night, she tries to stay healthy by occasionally kickboxing.

Succeeding in Sales When You’re Not a Natural Salesperson

How to succeed in sales

The world of sales has a lot of stereotypes. Think Glengarry Glen Ross (“Coffee’s for closers!”), Jerry Maguire (“Show me the money!”) or Tommy Boy (“I killed my sale!”). They can be a turnoff for some people who are considering a career in sales (though some certainly seek out the supposed boiler room atmosphere). As for me, I never had any intention of becoming a salesperson. But I’m glad I did.

Common Fears About Sales

With a background in urban planning and biology, entering sales initially felt like being sent to the front lines; the biology world is ruthless, but sales gives it stiff competition. I didn’t think I was profit-driven or competitive enough to be in any industry sales or business oriented. (Don’t get me wrong — I love getting money, and love spending it even more.) In addition, my desire to help people and my tendency to be agreeable deterred me early on. Though I had no expertise in sales, I’ve recently realized that I have more “sales” experience than I thought.Continue reading article ›