Highspot Blog

Pop the champagne — Highspot has earned a Glassdoor Employees’ Choice Award, recognizing the Best Places to Work in the U.S. in 2019!

Every year, companies around the globe strive to achieve the honor of being named a top workplace by Glassdoor. Employees hold the cards with the ranking being based purely on the quantity, quality, and consistency of reviews.

Here at Highspot, we put our people first. Being recognized as a Top 10 Best Place to Work is an incredible accomplishment worth celebrating — but it doesn’t mean that the work is over. Building a winning work environment is not a one-time undertaking, but an ongoing mission that requires zeal, dedication, and constant discovery of employees’ wants and needs. This award provided us an opportunity to analyze first-hand feedback about what makes people excited to come to Highspot every day.

What is the DNA of an award-winning workplace? To crack the code, we examined our reviews on Glassdoor. In between mentions of the best-in-class product and location in the heart of downtown Seattle, a common theme emerged.

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What does your Halloween costume say about you? Here at Highspot, our costumes show that we take celebrating as seriously as we take our work.

On the day of the office party, we stepped inside the building to find ourselves in the world of Disney. The space had transformed from rows of desks and computers to scenes from our favorite films — Alice in Wonderland, Up, Snow White and the Seven Dwarfs, 101 Dalmatians, Star Wars, and many others.

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When it comes to winning over modern buyers, we could all use a little help from sales enablement solutions.

Companies are seeking solutions to equip their sellers to deliver a better buyer experience as today’s buyers demand more from their engagement with sellers. By 2021, 15% of all sales technology spending will be applied to sales enablement technology, up from the 2017 level of 7.2%, according to Gartner’s 2018 Digital Content Management for Sales Market Guide. That represents a growth rate of over 208%!

In the Market Guide, Gartner evaluated 19 Representative Vendors within the Digital Content Management for Sales space. Highspot met all vendor capabilities and use cases identified.

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Did you know that buyers complete 50% to 80% of the purchasing decision before engaging a sales rep?

Armed with research and resources at their fingertips, modern buyers demand more of sellers, expecting them to provide added value and unique insights.

This is where marketing teams have an opportunity to shine.

When sellers have marketing content that maps to each stage of the journey, their odds of securing buyer progression increase substantially. But how can marketers know what content is most effective when it comes to winning over buyers? How can they ensure the sales team knows where to find the right content when they need it? And finally, how can they measure how their efforts are impacting business success?

You guessed it — sales enablement is the key to unlocking the answers to these questions. This is just one reason why Highspot was named a Top Marketing Tool of 2018 by Smart Selling Tools.

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Helping teams close deals is what we do.

Today, we’re practicing what we preach — we are thrilled to announce the successful close of a $35 million Series C round led by new investor OpenView with participation from Madrona Venture Group, Salesforce Ventures, and Shasta Ventures.

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Whether you think midday office yoga sessions are typical or not, occurrences like this are part of normal life at Highspot.

Even if you’re not a fan of downward-facing dog, odds are that you would still embrace the passionate, open, and exciting environment that has earned Highspot industry recognition as a top workplace. The most recent recognition is one we’re especially proud to share — LinkedIn has named Highspot a 2018 Top 50 Startup.

In order to create this annual, nationwide list, LinkedIn uses a blended score to identify companies that have high engagement with employees, job interest, and retention. The score takes into account the billions of actions of more than 575 million professionals on LinkedIn.

Whether it’s because of the yoga, free beer on tap, or the best-in-class sales enablement solution we offer, people love working at Highspot.

Curious about what an average day looks like at one of the country’s top startups? To get the inside scoop, we asked three colleagues from different internal teams to walk us through their routine.

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What two things do sellers and marketers need to excel? The answer: each other, empowered with best-in-class technology.

When sales and marketing teams operate in lock-step, magic happens. SiriusDecisions reports that sales, marketing, and product alignment results in 19 percent faster revenue growth and 15 percent higher profitability. This is just one reason why we strive to develop breakthrough solutions that provide companies with the technology they need to align and succeed.

The success is not going unnoticed, as it was announced today that Highspot earned not one, but two MarTech Breakthrough Awards: Best Overall Sales Enablement Software Solution and Best Content Performance Management Solution.

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In sales, you win some and you lose some — but when it comes to walking into your office every day, you should always feel like a winner with the full support of your company. That’s why we’re proud to share that Highspot has been recognized as one of the 50 Best Companies to Sell For by Selling Power.

For 18 consecutive years, the research team at Selling Power magazine has gathered data and evaluated companies based on the following categories: compensation and benefits, sales rep onboarding, sales enablement, sales training, and sales culture. With a focus on helping sellers be their best and establishing a passionate and positive organization, Highspot ranked among other companies including Google, Microsoft, and Paylocity.

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When best-in-class enablement software meets best-in-class engagement software, you get a powerful combination designed to elevate the experience for both sellers and customers. That’s why we are excited to celebrate the introduction of our new integration with Outreach.

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Innovation is the lifeblood of success in evolving industries.

The medical device space is one such industry, and changes are happening at the speed of femtosecond laser pulses. Sellers and marketers are rightfully questioning what lies ahead and how teams can meet the shifting demands.

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