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2017 Gartner Market Guide for Sales Content Management

We’re delighted to share that Highspot has been recognized as a Representative Vendor in the 2017 Gartner “Market Guide for Digital Content Management for Sales.”

The report found that digital sales content management applications improve the delivery of internal- and external-facing content to salespeople, or improve engagement with prospects and clients, and even increase win rates, deal velocity and deal sizes.

According to Gartner, “sales content management vendors are continuing to develop strong capabilities and drive product innovation through enhanced platform capabilities. Application leaders supporting sales must use this Market Guide to understand the key offerings and make sound investment decisions.”

We are so proud of how we were rated in this report that we’ve made it available to all. Ordinarily, you need to be a Gartner member to access its research, but we’ve made this report available for download compliments of Highspot. We hope you find it valuable in your evaluation of digital content management solutions for sales. 

Highspot’s strength in AI and leadership in predictive analytics and machine learning to surface the best content for every interaction was also highlighted in the report. According to Gartner, “Artificial intelligence is fast becoming a core capability in DCMS [digital content management for sales], where algorithms replace the manual operational tasks.”

As we see it, this report highlights a market shift in the way sales and marketing teams communicate with buyers, requiring companies to focus on empowering sales teams for better, more targeted customer conversations.

We hear it every day: traditional sales and marketing approaches no longer work to win and retain customers. Modern buyers don’t want to be sold—they want to be guided. Highspot ensures sales representatives are equipped with the right sales content and education at the right time in order to keep buyers engaged. And marketers can better share content and leverage insights on data use and effectiveness to drive a more cost-effective, data-driven content marketing strategy.

Check it out: download a complimentary copy of the Gartner “Market Guide for Digital Content Management for Sales” report now.

Source: Gartner, “Market Guide for Digital Content Management for Sales,” Tad Travis, Todd Berkowitz, Guneet Bharaj, Melissa A. Hilbert, 17 November 2017.

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